7 ICONS
The mark of quality, heritage and craftsmanship, Wrangler’s 7 Icons are the same today as they were
when first developed in 1947. Each element was designed with functionality and
comfort in mind, and reinterpreted to meet the everyday needs of the modern denim enthusiast.
ROPE LOGO
A symbol of action and the outdoors
THE WRANGLER PATCH
A symbol of authentic quality denim garments
FLAT RIVETS
To avoid scratches on the seat
SEVEN BELT LOOPS
Two more belt loops to make sure your belt is secure
'W' STITCH
Trademark representing the legacy of Wrangler
WIDE SCOOP WATCH POCKET
A deeper, curvier watch pocket convenient for keys and coins
YOKE SEAM OVER PANEL
To secure wallet in place