Rooted in history. Crafted for today.
Our timeless Texas jeans have been a firm favourite for over 30 years. Launched in 1989, the Texas jean is rooted in history, but its enduring style is relevant for today. Texas, the authentic straight; Texas Slim, the authentic slim; and Texas Taper, new to the family, bringing a stylish tapered leg to the comfort of our iconic men's jeans.
Inspired by the legendary looks that won over the West, our Heritage fits are made to turn heads.
Combining Wrangler’s ultra high-rise waistline with a cheeky fit, the Heritage Collection offers 5 new signature styles for women to choose from: Wild West, a straight leg; Wriggler, a skinny; WorldWide, an exaggerated wide leg; Wanderer, a flare; and Westward, an exaggerated bootcut.
The Heritage Collection showcases many of the same details made famous by the earliest pairs of Wrangler jeans, including genuine leather patches and “W” stitching on the back pockets.
Legacy-inspired with a modern fit, allowing women to feel bold, confident, and free to express themselves through style.
Wrangler unveils the new global advertising campaign, WEAR WITH ABANDONTM, demonstrating the emotional reasons that rockstars, riders, and everyday heroes around the world have identified Wrangler for more than 70 years, and marks the innovative rebirth of the cowboy spirit coming to life.
Capturing the adventurous optimism of the cowboy spirit.
Exemplifying the opportunities that arise when people take risks and choose to live with courage.
And accelerating our focus on creating engaging, innovative experiences coupled with best-in-class apparel products for our consumers.