We’re committed to being planet-driven. The Wrangler Wrevolution starts now.

We take pride in doing things the right way. And we set high expectations for environmental, social and quality performance. For Wrangler, that means participating fully in collaborative efforts to protect the resources of our planet and social institutions. It also means stepping out front, when good leadership is needed. From the health of our communities, to the conservation of our land, water and air, we take responsibility for the legacy we leave future generations.


Indigood Foam-dyeing

It takes a lot of water and energy to create denim’s recognisable indigo shades. That’s why we have developed Indigood™ to change the way we dye our fabric. It includes a new innovative foam-dyeing process that uses 100% less water and wastewater is virtually eliminated. Next to that, both energy use and waste are reduced by more than 60% when compared to conventional denim dyeing. This pioneering technology promises to revolutionise the whole denim industry.

Discover the product


Between 2014 and 2017, we increased our commitment to BCI cotton by more than 1,600%.


it starts with this

Because cotton is the primary material in Wrangler’s products, it can have a big impact on the world—for better or worse. In 2014, we partnered with the Better Cotton Initiative (BCI), an organization that aims to make global cotton production better for the people who produce it and better for the environment. Each year, Wrangler and our sister brand, Lee, increase the volume of BCI cotton we purchase—from 700 metric tonnes (MT) in 2014 to 12,476 MT in 2017.

In addition, because the majority of Wrangler’s cotton comes from the U.S. growers, we have a separate aim to increase the sustainability of our U.S. cotton supply by 2020 through collaborative training and improvement programs focused on soil health.

it’s all about the love.

Wrangler is careful about what gets into our apparel. We publish a Restricted Substances List (RSL) to help all of our factories and suppliers follow local, national and international laws. Plus, we use a system we created with the University of Leeds, called CHEM-IQSM, to test and track what’s in the materials we receive. With this system, we can stop chemicals of concern from ever entering Wrangler manufacturing plants.

CHEM-IQSM keeps chemicals of concern from entering the Wrangler manufacturing process.

Supplychain Supplychain

Supply Chain:
the circle of trust.

From cotton to rivets, we want to use materials from suppliers who understand the importance of air quality, water conservation and other environmental and social concerns. That’s why Wrangler began training suppliers in 2015 with a science-based curriculum developed with The Sustainability Consortium (TSC), a nonprofit organization working with manufacturers, retailers, suppliers, service providers, NGOs, civil society organizations, governmental agencies and academics to transform the consumer goods industry to deliver more sustainable products.


In just one year, we contributed to projects that will save 855,000 KWh of electricity annually.

Innovative Products

Innovative Products:
where fashion and
science collide.

At Wrangler, we stay on the lookout for innovations that allow us to make more sustainable products. For instance, after eliminating sandblasting as a finishing process for denim, we began adopting laser finishing several years ago. Currently, all of our owned and operated facilities use this safe, high-tech solution.

In 2019, we’ll begin incorporating pre-consumer recycled cotton into some of our products to lower our water usage and the need for virgin cotton. The recycled cotton comes from scrap fabric that’s never been worn and otherwise would go to waste.

We also encourage our business partners—and even competitors—to collaborate in adopting industry-wide innovations. Currently, we’re helping introduce a new foam-dyeing process for indigo that eliminates 100%* of the water used in conventional dye ranges. If broadly adopted, this innovation could virtually eliminate the wastewater problems associated with dyeing denim.

*Small amounts of water are used to clean machinery and mix solutions
Innovative Products

Our goal is for Wrangler’s entire packaging supply to be 100% compliant with the policy by 2020.

Innovative Products

Prohibited Materials: oh no, we don’t.

With new players, processes and products coming into the mix each year, the apparel supply chain is complex. Wrangler does its best to be informed and responsive to emerging problems.

Similarly, Wrangler wants nothing to do with deforestation or the degradation of forest habitats and indigenous populations. Together with Rainforest Alliance and Canopy, the Forest Derived Materials (FDM) Policy was created to guide responsible sourcing of all packaging materials.

And despite not using down in current products lines, Wrangler will only use certified down in any future apparel. Feathers are a byproduct of ducks and geese raised for food. The Responsible Down Standard (RDS) ensures that the animals were not subjected to unnecessary harm, such as force-feeding or live-plucking.



All Wrangler facilities are third-party certified for worker health and safety.

Worker Wellbeing

Worker Wellbeing: teamwork makes the dream work.

We care about the health and safety of everyone who works in our supply chain. To ensure safe, clean working environments, we manage our manufacturing facilities with what we call an Ideal Plant Model (IPM). Additionally, all of the facilities we own and operate are certified by Worldwide Responsible Accredited Production (WRAP), a non-profit team of global social compliance experts dedicated to promoting safe, lawful, humane, and ethical manufacturing around the world.

Wrangler requires all of our suppliers and contract manufacturers to meet our16 Global Compliance Principles for worker wellbeing, and through our parent company, Wrangler is a member of the Alliance for Bangladesh Worker Safety. To further help protect apparel workers in locations all over the world, Wrangler banned the dangerous practice of sandblasting denim in 2012.

Labor Rights

Labor Rights: right on!

Wrangler is committed to protecting everyone who helps making our products, regardless of where they live. This includes requiring our suppliers to maintain a complete personnel file for each of their workers including employment application, proof of age, grievance history, records of pay increases or decreases, and accident reports. It also includes supporting workers’ rights to freedom of association and collective bargaining. In countries where the laws restrict these rights, Wrangler requires supplier facilities to enable associates to establish substitute arrangements for representation and negotiation.

Wrangler’s direct suppliers are required to meet our detailed Global Compliance Principles and audit procedures.


Love the land

Wrangler will use only renewable energy by 2025.


powered up to change
the world.

Wrangler aims to power all of our facilities with 100% renewable electricity by 2025. Currently, our European headquarters in Switzerland and Belgium are 99% and 35% renewable powered respectively, and Wrangler World Headquarters in the United States is 100% renewably powered through the purchase of Renewable Energy Credits (RECs).

Waste: what a load of rubbish.

We’re aiming to produce zero waste at every facility Wrangler owns. We know if we look hard enough, we can find reuse and recycling options for everything from scrap denim and zippers, to cardboard and wood pallets. As the first step in a three-phase program launched in 2014, we’re now able to accurately measure our progress at every Wrangler facility around the globe. Currently we’re diverting 51% of our waste materials away from landfills and back into use.

We believe we can achieve zero waste at all Wrangler facilities.

Waste Management

Wrangler is focused on water conservation and wastewater treatment.

Water Management

Water: hell yeah, H20!

Protecting water is a major part of our environmental responsibility. Wrangler continually invests in improved technologies for freshwater conservation and wastewater treatment. We also implement the Business for Social Responsibility (BSR) wastewater discharge standards, which ensures our suppliers set strong standards for wastewater treatment, even in regions of the world where regulations are weak.