It all began with one jean in 1947 and ever since then we've created iconic denim products worn by cowboys, rebels and rock stars. Relevant for generations, an icon never fades. Their impact lasts forever. Our ICONS collection embodies that spirit with 6 legendary denim items straight from our archive.

Every Icon has its origin story

Created for rodeo riders and ranch hands, Wrangler was adopted by rebels and rock stars and throughout its history, the authentic all-American denim icon has created era-defining style.

Among the legends, there are six iconic products that have been with us throughout our 70-year journey, now reissued and restyled for today.

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The Jeans


Men's Western Zipper


Women's Western Zipper

The first jean we ever produced, the 11MWZ. Rooted in history mixing authentic western style with a counter culture attitude.

This is the archetypal jean. Wearable and flattering, it's a retro style that now feels completely modern.

The Jeans

Our 2019 reissue of this slim straight classic brings back soft broken twill detnim that gives you that worn in feel from the very first moment you slip them on. The slightly higher waist, tobacco stitching and classic blue Wrangler denim are just as they once were. Welcome back to the good old days.

The Jacket


Men's Western Jacket


Women's Western Jacket

Reissued from Wrangler's legendary denim archive, Wrangler Icons Collection weaves together modern styling and the attitude of another era.

The jacket

Created for rodeo riders and ranch hands, adopted by rebels and rock stars, the authentic 124 jacket is the definitive denim jacket. Inspired by youth and forever timeless in style, it's the finer details that make these jackets iconic.

The authentic 124 shows off rounded pocket flaps, tobacco coloured stitching, copper buttons and the famous "W" stitch.

The 2019 remake is slightly slimmer for a modern take on the classic design.

The Shirt


Men's Western Shirt


Women's Western Shirt

Mick Jagger wore his on stage, open at the front and tied at the waist. There have been many derivatives, but none can match the original.

ICON shirts for him
ICON shirts for him
ICON shirts for her
ICON shirts for her

This best seller became an instant classic as soon as it was released in the mid sixties.

The original inspiration lies in the western shirts from the 1940's, now perfectly reissued for the modern urban cowboy.

The Shirt



IndigoodTM Foam-dyeing

It takes a lot of water and energy to create denim's recognisable indigo shades. That's why we have developed IndigoodTM to change the way we dye our fabric. It includes a new innovative foam-dyeing process that uses 100% less water and wastewater is virtually eliminated. Next to that, both energy use and waste are reduced by more than 60% when compared to conventional denim dyeing. This pioneering technology promises to revolutionise the whole denim industry.

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Wrangler Icons